Let's make B2B content marketing a bit more H2H.
High-performing content starts with a human-centered plan. I'm a content marketing strategist helping B2B startups leverage empathy and relevance to drive revenue.
Master your own domain.
The benefits of content marketing are clear: it’s effective and it’s cost-effective. Organic content generates 3x the leads of paid advertising… while costing 62% less.
But how do you create a brand-building, revenue-generating content engine?
There’s no silver bullet.
It’s not replacing content writers with robots, and it’s not carpet-bombing the internet on topics with high keyword volume without a strategic plan in place to stand out. And it’s really not taking shortcuts when it comes to getting to know your customers and understanding what they need.
You have to put in the work to reap the rewards:
❤️ Conduct deep research to learn as much about your ideal customer as possible.
👊 Use that research to dial in your brand positioning and messaging strategy
✅ Informed and inspired by positioning, develop a first-class, user-focused content plan.
⏰ Execute and iterate on your content strategy every day—from creation to distribution to promotion.
💪 Upskill your badass team so they can keep the flywheel turning.
The good news? You don’t have to do it alone.
As a seasoned content marketing leader and strategy consultant, I help B2B SaaS startups gain data-driven (read: justified) confidence in how they connect with prospects.