Lauren Lang is a content strategy consultant and content team coach.

But she doesn’t like referring to herself in the third person because that’s weird.

I came to content marketing ten years ago after teaching writing to college students. Working both in-house and freelance, I developed a deep understanding of content’s function within marketing teams and its integrated role across the entire organization. I’ve developed content strategies that resulted in millions of dollars of revenue and measurable ROI.

Today, I’m a practicing, full-time director of marketing who enjoys consulting for companies that are invested in the power of content marketing and in their team’s potential to do it well.