Content Management and Email Marketing for Indie Hackers
Indie Hackers is an online community educating and empowering self-funded startup founders. Serving as a managing editor with a focus on growth marketing, I managed two copyeditors in the production of founder interviews, the community’s cornerstone content series. I also managed Indie Hackers’ regular email newsletters and impacted content strategy by proposing and executing on several other content series (including, at times, content creation) and an email re-engagement campaign.
Key Results
Increased interview publication frequency by 33%
Improved email engagement (opens and clicks) by 25–50%
Content Work
Educational Blog Post
I contributed an educational blog article about business terms for independent startup founders. The purpose of this article was to help provide context and awareness of “indie hacking” for top-of-funnel site visitors and beginning founders, as well as to contribute positively to the website’s SEO.
Founder Interviews
As managing editor for interviews, I had the final call on interview quality and fitness for publication. I would vet interview submissions and work with founders to refine content to meet our editorial guidelines. We were ultimately able to source enough high-quality interviews to bring our publication schedule to three times per week.
As Indie Hackers had no revenue-driving goals, content strategy was very centered around driving engagement and participation without sounding too promotional or sensational. The Indie Hackers audience was very tech and marketing savvy and highly suspicious of claims made by other founders that sounded “too good to be true.” My work necessitated good editorial judgment and an ability to evaluate what would provide the most value to this audience and encourage them to participate in the community.